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Local services and content will win out over global services, especially when it comes to something like dating," he says.
Layoffs have followed - let 30 employees go, and changed chief executives this year, while a major rival in the US, True.com, made 90 people - 60 per cent of its workforce - redundant.
The key revenue stream for dating sites comes from getting site users to become subscribers.
While most sites allow anyone to create a profile and post pictures (on some sites, these are screened with varying interpretations of tastefulness), and often to receive emails from interested people, most sites require users to subscribe in order to be able to send emails themselves.
only lets you see the subject headings of emails sent to you until you subscribe - then you get the full content of the message.
While Business Week recently stated that only about 20 per cent of site users for and Yahoo Personals convert to paid subscriptions (a figure Ms Bedford declined to confirm), the numbers obviously add up for the sites themselves.
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Likwise, editor Ms Deirdre Veldon reports good membership numbers for the site's dating service: "The site has enjoyed huge success since it launched in February, with a membership of over 54,000 already, equally split between males and females.